Protexin Equine Premium
Highlights
Instagram reach +281% year on year
Facebook followers +9% year on year
80,000 TikTok plays in 12 months
Services
Social Media
Graphic Design
Photography
The Brief
Protexin Equine Premium is a well-established name in the UK, providing health supplements designed for horses, ponies, and foals of all ages. Their product range, which includes probiotics and prebiotics, focuses on supporting gut health, joint care, and the overall wellbeing of equines.
The brand’s social media had previously been handled in-house by their brand manager. However, juggling these responsibilities alongside other tasks was proving challenging. Recognising the need for a more professional approach and a desire to grow their organic channels, Protexin Equine Premium sought our expertise.
Additionally, Protexin has a group of endorsed riders who act as influencers for the brand, but this partnership had not been fully utilised. The brand required support in managing these influencers to help generate engaging content and expand their reach within the equestrian community.
Alongside managing social media, we were tasked with responding to enquiries via their channels, liaising with their team of vets to ensure accurate responses. Content creation was a key focus, and we were also brought in to collaborate with an external agency responsible for paid media assets.
Social Media Strategy
We wasted no time in establishing a consistent posting schedule, favouring the daily content that social media algorithms prefer. This strategy now sees us posting at least once per day, alongside daily stories and active engagement with the audience.
To streamline communication with the endorsed riders, we created a dedicated WhatsApp group, where we regularly reach out for collaboration. We introduced a referral scheme, incentivising riders who bring in new customers via their promo codes, and encouraged them to share key content. We also share their achievements and posts across our channels, which not only strengthens our content pipeline—especially when access to horses for photoshoots is limited—but also resonates with our audience. Authentic content from real riders is highly effective in engaging followers.
Collaborating closely with Protexin, we develop targeted campaigns, such as the “Summer of Strength” campaign. This involved a unique campaign icon, bespoke content, and ensured cohesive branding across email marketing, paid media, and the website.
We also launched the brand’s TikTok and YouTube Shorts accounts. TikTok, in particular, proved to be a natural fit for the equestrian community, with its fast-paced, problem-solving content gaining significant traction. Within six months, TikTok became the brand’s most engaging platform, proving a powerful tool for organic growth.
Instagram Success
On Instagram, we have successfully grown the account from 4,502 to 5,075 followers over the past twelve months, marking a 13% increase in followers. Monthly impressions have skyrocketed, increasing by 281%, reflecting our ability to capture and retain audience interest with consistent and relevant content.
Facebook Growth
Facebook has also seen significant improvements. Over the past year, impressions have risen by 189%, with engagement growing by 79%. Despite the well-documented challenges of organic reach on Facebook due to algorithm changes, we have consistently achieved over 20,000 impressions per month. The follower count has also grown by 8%, increasing from 14,896 to 16,106.
TikTok – A Standout Performer
The real success story is TikTok, where we’ve grown the channel to 764 followers within twelve months. Each month, our TikTok content receives over 1,000 likes and reaches more than 10,000 views. The platform’s rapid growth and high engagement levels have made it one of the brand’s most valuable channels for reaching a younger, highly engaged equestrian audience.
Graphic Design and Asset Creation
While another agency managed Protexin’s paid media and website, we played a vital role in complementing their efforts by providing the visual assets for these channels.
Each month, we hold a strategy call with the client to discuss upcoming objectives and priorities. From there, we design a range of materials, including website banners, email headers, and assets for Facebook and Google ads.
Our designs encompass everything from static graphics and edited photos to dynamic reels and videos. This collaboration culminated in September 2024, which became Protexin Equine Premium’s most successful month to date in terms of campaign performance.
In addition to digital assets, we have also created exhibition stands and posters for the brand’s presence at events.
Photography and Content Creation
Our content creation sessions with Protexin Equine Premium are held throughout the year, giving us opportunities to capture fresh visuals in a variety of settings. These sessions can range from on-site shoots with horses and riders at equestrian facilities to attending major events like the Badminton Horse Trials. We also utilise our in-house studio for product photography.
These shoots enable us to capture both high-quality images and video content, ensuring that Protexin’s visual assets remain fresh, engaging, and aligned with the brand’s messaging.
